Hey Marketing brethren, I'm going to hereby call this phenomenon the Dog Crap Powder Fallacy. It's where you need to qualify the call-to-action ("Drop 30 lbs") with a point of parity (by sprinkling this tasteless powder on your food). Otherwise, I'm sure I could get you not to eat your food and therefore drop your precious weight with a number of other things as well: hammerin' nails, fingernails, mouse crap, titmouse crap (I get paid by the Titmouse Awareness Board everytime I mention their species), diced beets (beets are gross), and human ashes.
I think you get the picture. I purposefully did not click on this link because I want to believe someone is selling dog crap powder. Finally.
Titmousily yours,
FOTY
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